Header Info Dates

6-9 DECEMBER 2020

DUBAI WORLD TRADE CENTRE

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Header Info Dates

6-9 DECEMBER 2020

DUBAI WORLD TRADE CENTRE

CONFERENCE AND WORKSHOP AGENDA

CONFERENCE AND WORKSHOP AGENDA

CONFERENCE AND WORKSHOP AGENDA

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06 Dec 2020
    • Digital Everything
    • Digital Everything
            
    • Digital Everything
        
    • Digital Everything
    Reinvented business model - From a movie ticket seller to launching the longest running live streaming show getting 60,000 visitors a week and now ticketing it to generate additional revenue
    • Digital Everything
    How do you select the right agencies to work with you? Are brands ready for MarTech? The digital roadmap: Image versus reality versus perception
    • Digital Everything
    • Headliner Keynotes
    • Headliner Keynotes
    • Headliner Keynotes
    • Headliner Keynotes
07 Dec 2020
    • Workshop
    Room A
    Objective  Using the latest cutting edge insights from neuroscience & behavioural sciences how marketers can analyse and predict future consumer spending behaviours The brief process: Customer reactio ...
    • Workshop
    Room B
    Objective  Marketers working for family businesses, SMEs and start-ups might find their brands in a dire need for a definition with panache. The brief process Tactics into the artistry of brainstormin ...
    • Workshop
    Room A
    Objective Reflecting on the challenges of 2020 and explore leadership strategies to thrive in a world of constant, unpredictable change The brief process Share the phrase via collaboration tool such a ...
    • Workshop
    Room B
    Objective  Mastering the skills needed to present with confidence and persuasion The brief process Optimize your body language, voice and tone Using visual aids and managing nerves
    • Workshop
    Room A
    Objective Whether you are a traditional brand or a disruptor, this session will show you how to align your marketing strategy and organizational design to drive growth and keep pace with changing cons ...
    • Workshop
    Room B
    Objective Creating an eCommerce value proposition that includes strategy, platform, products, messaging, acquisition and conversion The brief process How can you optimise for conversion? Learning from ...
    • Workshop
    Room A
    Objective Educate college level students on the art of crafting stories that will resonate with people and build brand relevance The brief process Telling compelling stories grounded on human truths D ...
    • Workshop
    Room B
    Objective Program for marketers with 10 years of experience to become future CMOs The brief process Inspire students to take up marketing as a career, win scholarships Master the art of brand storytel ...
    • Workshop
    Room A
    Objective Benchmark your brand and learn to sustain it The brief process Understand the brand valuation approach Co-relate brand royalty rate and revenue  
    • Workshop
    Room B
    Objective  For businesses who need to accelerate their digital growth or struggle to understand where to start. The brief process  As an accredited partner of Google, Facebook & Microsoft, we talk you ...
    • Workshop
    Room A
    Objective  How to be an extraordinary human being, an inspirational leader, and an exceptional marketer The brief process In this session Sherilyn with share some of the wisdom the Academy has provide ...
08 Dec 2020
    • Headliner Keynotes
    • Headliner Keynotes
    • Headliner Keynotes
        
    • Headliner Keynotes
    How can CMOs be comfortable whilst being uncomfortable: CMO leadership talks C - suite CMOs: The key differentiator
    • At the Crossroads
    • At the Crossroads
    How AR Dubai and AR Abu Dhabi brought together people from different backgrounds and walks of like, unified by a desire to become better runners, better athletes and ultimately better humans Significa ...
    • At the Crossroads
    • At the Crossroads
    • At the Crossroads
    • Revenge of the Analogue
    E’ for empathy, emotion and engagement across the ecosystem
    • Revenge of the Analogue
    From Evolution to Revolution: Guinness World Records presents the Five Ages of Record-breaking Retail-tainment
    • Revenge of the Analogue
    Fireside chat: Uncovering new patterns in user behavior through music consumption
09 Dec 2020
    • The Marketing Society
    • The Marketing Society
    • The Marketing Society
    A passionate champion of Diversity & Inclusion, Mark will be sharing how building a neuro-diverse team with a clear business purpose on being open and supportive of the team’s mental health, helped dr ...
    • The Marketing Society
    A lot of focus is put on maintaining physical well-being but we all know now more than ever that your mental well-being is equally important and it’s a topic that we all as individuals, colleagues and ...
    • The Marketing Society
    In this session we will hear the personal story of how when you push yourself to break down barriers and overcome challenges thrown at you can achieve.
    • The Marketing Society
    • The Marketing Society
    • The Marketing Society
    This year has certainly pushed marketers to be their bravest selves and to adapt and pivot responding at pace to the various issues and challenges that have arisen. We believe that there is a lot to l ...
    • The Marketing Society
    In this session we will gain insights, key learnings and practical tips that you can takeaway and use to ensure you are having a positive impact on your business ensuring you are building on customer ...
    • The Marketing Society
    • The Marketing Society
    • The Marketing Society
    How do you manage high pressure situations by working together as a team? How does the FBI training for hostage negotiation shape careers?
    • The Marketing Society
    Businesses now more than ever need strong empathetic, collaborative leadership to enable them to successfully navigate their way through the turbulent times that we have already been through and those ...

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