Reducing footfalls in malls is the most worrying factor not just for mall owners but also retailers. E-commerce and online shopping will continue to replace traditional brick and mortar stores. Loss prevention teams are holding marketers by their throats for their spends and meagre ROI. At the same time, consumers are craving for hyper-personalised experiences, it’s not retail anymore, its retail-tainment!
This track will showcase purely proven case studies from across the globe, the ones who have mastered the art of story-telling, the ones who can narrate Arabian Nights without you falling asleep!