Header Info Dates

6-9 DECEMBER 2020

DUBAI WORLD TRADE CENTRE

Header Info Dates

6-9 DECEMBER 2020

DUBAI WORLD TRADE CENTRE

How Covid-19 has changed shopper behaviour

How Covid-19 has changed shopper behaviour

07 May 2020

How Covid-19 has changed shopper behaviour

Marketing Week
How Covid-19 has changed shopper behaviour
Bazaarvoice research combining page views, orders, reviews and surveys reveals high demand for leisure goods during lockdown, not just basic necessities – but also issues with availability.

It’s been nearly eight weeks since the World Health Organization (WHO) declared the Covid-19 outbreak a global pandemic. In this time, the retail space as we know it has had to completely evolve.

Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. As a direct result of Covid-19, many non-essential physical stores have been forced to close until further notice. Stores that have remained open have suffered from reduced/rationed stock and social distancing requirements. These actions have resulted in consumers changing their shopping behaviours, which in many cases has resulted in more transactions moving online.

With a network of over 6,200 brand and retailer sites as our client base, Bazaarvoice has unique visibility into current online shopping activity. We have analysed the different patterns and changes in behaviour, from increases and decreases in product page views to orders placed, reviews submitted and questions asked. We’ve reviewed this data globally across more than 20 product categories and compared it to the same time period in 2019, as well as the earlier months in 2020.

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