Header Info Dates

6-9 DECEMBER 2020

DUBAI WORLD TRADE CENTRE

Header Info Dates

6-9 DECEMBER 2020

DUBAI WORLD TRADE CENTRE

What's the Story?

What's the Story?

What's the Story?

Loading
  • Marketing effectiveness matters more than ever, especially in times of economic uncertainty,” according to Traci Alford, president and CEO of Effie Worldwide, which is why the 2020 Effie Index is part ...
  • We are living in times of great uncertainty. Nonetheless, we remain optimistic there will be a rebound for the business. We are currently hoping for a ‘V-shaped’ rebound, which means a faster return t ...
  • Throughout my career I have always been grounded in the need to really understand your consumer. Who they are, why they do the things they do and how to connect with them. If I had my first job today ...
  •   Read more at our Partner Campaign ME's website
  • Advertisers are increasingly steering clear of online content related to the coronavirus, a problem for digital news publishers churning out articles about the pandemic. Companies can use sophisticate ...
  • It is the first time that diverse markets have been examined comparatively in order to discern local idiosyncrasies in consumer attitudes towards advertising during a crisis. The study addresses criti ...
  • ...as nonessential businesses closed shops and storefronts amid the spread of the new coronavirus. Maybe it was that one store where you shopped while on vacation a few years ago, or perhaps that onli ...
  • Airports in Dubai will welcome tourists from July 7, 2020, it was announced on Sunday. The tourists will be required to present a recent Covid-19 negative certificate or undergo testing at the airport ...
  • The most popular social media platform in the UAE is Facebook, with eight million users, while English is the preferred language for social media users in the country across all platforms, according t ...
  • .... this is even more pertinent given the imminent start of Ramadan. Amid this difficult period, it has become even more important to connect with your customers, maintain open lines of communication ...
  • How Covid-19 has changed shopper behaviour

    07 May 2020 Marketing Week
    It’s been nearly eight weeks since the World Health Organization (WHO) declared the Covid-19 outbreak a global pandemic. In this time, the retail space as we know it has had to completely evolve. With ...
  • A year ago the notion of major cities such as London, New York and Paris being shut down for an extended period would have been utterly unthinkable. But as the Covid-19 crisis unfolds and politicians ...
  • But this risk is not uniform for all sectors and all brands. There are three types of risks that affect brands during a crisis: Sectorial (the range of impact depends on the type of product or service ...
  • The best marketers will be upping, not cutting, their budgets

    07 Apr 2020 Mark Ritson, Marketing Week
    Roland Vaile completed his Masters at Harvard in 1924. It would be a quarter of a century before the young Californian, along with fellow marketing legend Reavis Cox, would publish the masterwork Mark ...
  • These depict how Online News Readership amongst Arab audiences in the UAE is continuing to surge across both of the UAE’s leading news platforms ALBAYAN.AE and EMARATALYOUM.COM. Registering massive in ...
  • Addison Easterling, a 19-year-old TikTok star with more than 30.6 million followers, had never shot an acting reel or auditioned for a big role. But after finding huge success on TikTok, which she joi ...
  • As the UK goes into lockdown, joining other countries in Europe, and governments from the US to Australia impose new restrictions to “flatten the curve” of the virus, everyday lives are being altered ...
  • When it's over…

    01 Apr 2020 Pawan Kulkarni
    ...movies will see milestone bumper openings, events and shows will have mind boggling attendance of visitors, business hotels will be beaming with activity, travel will increase manifolds, families w ...
  • The natural reaction to a crisis is to hunker down and protect short-term profitability, but with demand for most brands either through the roof or through the floor, marketers must look longer term i ...

Our Partners