Header Info Dates

17-20 OCTOBER 2021

DUBAI WORLD TRADE CENTRE

Co-Located with

future stars logo

Header Info Dates

17-20 OCTOBER 2021

DUBAI WORLD TRADE CENTRE

What's the Story?

What's the Story?

What's the Story?

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  • Dive Brief: Yum Brands acquired the artificial intelligence (AI) business of performance marketing firm Kvantum, according to an announcement. Financial terms of the deal, which is expected to close b ...
  • Dive Brief: Disney introduced a data-driven plan to unify its advertising sales among digital and linear TV screens that includes the rollout of a programmatic business called Disney Real-Time Ad Exch ...
  • Anghami will become the first Arab technology company to list on NASDAQ New York via a merger with Vistas Media Acquisition Company Inc. (NASDAQ: VMAC), a publicly traded special purpose acquisition c ...
  • What do Beijing-based Xiaomi — one of the youngest companies that became part of the Fortune 500 list — and Copy.ai, a startup from Memphis, have in common? Xiaomi was founded in 2010. Copy.ai was fou ...
  • Dive Brief: Nielsen released a solution for cross-platform audience measurement that doesn't rely on third-party cookies to track the online activities of consumers and how they respond to advertising ...
  • How fashion got marketing right in 2020

    25 Feb 2021 Vogue Business
    During a year of turmoil, fashion companies focused on their customers as never before. The lessons will endure beyond the pandemic.
  • While more businesses are turning to text messages as a marketing channel, Emotive CEO Brian Zatulove argued that most of them are just treating it as another “newsletter blast.” “The reason the chann ...
  • The Talisman Agency aims to be the first sports marketing agency to harness data all the way to the finish line, optimizing both team performance and fan engagement  Tech Wire Asia spoke with new Tali ...
  • The parent company of Burger King and Popeyes jumped on the buzzy new app last week, opening the possibility of another digital channel for brands.
  • If you track digital marketing trends, you probably have noticed the shift of velvet rope communities to online spaces, where specialists or people with common interests can network, share, learn, and ...
  • Scaling the marketing efforts is not heavy lifting for marketers since artificial intelligence merges with marketing workflows. AI is capable of taking away the task-heavy load so that marketers can f ...
  • Easily one of the most popular consumer brands in the United States, Taco Bell is a name practically every American knows for its distinctive gastronomic offerings. “Taco Bell is unique in the sense t ...
  • Priorities have changed for sports retailers. Foot Locker has invested in digital-focused campaigns, but companies need more than a new marketing strategy to succeed.
  • In a remote world, brands must find unique ways to break barriers and maximize audience engagement and participation to stay ahead this year.
  • The tech giant says its FLoC technology is at least 95% as effective as cookie-based advertising — but ad-tech players still have concerns.
  • Are shoppable videos the future of social media marketing? 82% of Twitter users prefer video. YouTube has over a billion users, resulting in more than 500 hours per day of watch time.  The consumption ...
  • 30-second summary: Many marketers are disappointed with the results of their data analytics. According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe ma ...
  • 30-second summary: Digital coupon codes are now more widely used than coupon-clipping. Chatbots are bringing forth a new age of personalized marketing. Algorithms are making it easy to craft special o ...
  • Digital marketing is an evergreen industry where change is the only constant. As we move into 2021, it's crucial that we, as marketers and entrepreneurs, stay on top of the latest industry development ...
  • The Benefits of Augmented Reality Marketing

    31 Jan 2021 Multichannel Merchant
    Consumers are rapidly becoming more sophisticated, tech savvy and driven to engage and interact with companies who treat them as such. And those needs and desires advance alongside technology advancem ...
  • Dive Brief: Worldwide spend on social media advertising was up 50.3% at the peak of the 2020 holiday season compared with the same period the year prior, according to the latest quarterly report based ...
  • Until 2020, when the coronavirus put a halt on many industries, the spending on advertising worldwide has been increasing steadily. It is expected to go back on steady growth track starting in 2021, a ...
  • Is Our Creativity Being Jeopardised?

    25 Nov 2020 Marwa Kaabour, Head of Marketing & Communications at Al Masood Group
    Imagine life without creativity. Walls in galleries and houses would no longer have paintings decorating them. Color would no longer be a mean of self-expression. And if we had intense emotions failed ...
  • Dive Brief: KitKat has launched an international campaign inviting fans to create a new slogan for the iconic snack, according to a press release emailed to Marketing Dive. The campaign comes as the b ...
  • Email Marketing has been around since forever. There are plenty of articles any of us can read on Google about Email Marketing. Why is email marketing important? How to Master Email Marketing — and so ...

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