Header Info Dates

6-9 DECEMBER 2020

DUBAI WORLD TRADE CENTRE

Co-Located with

future stars logo

Header Info Dates

6-9 DECEMBER 2020

DUBAI WORLD TRADE CENTRE

What's the Story?

What's the Story?

What's the Story?

Loading
  • Dive Brief: KitKat has launched an international campaign inviting fans to create a new slogan for the iconic snack, according to a press release emailed to Marketing Dive. The campaign comes as the b ...
  • Email Marketing has been around since forever. There are plenty of articles any of us can read on Google about Email Marketing. Why is email marketing important? How to Master Email Marketing — and so ...
  • Earlier this year in the midst of the coronavirus crisis, Facebook made headlines after outdoor brand The North Face announced that they were pulling their ad spend from the platform. The company indi ...
  • You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, everyone is talking a ...
  • Dive Brief: Instagram is expanding shopping capabilities to Reels, its new feature for sharing short video clips, and livestreaming service IGTV, according to an announcement shared with Marketing Div ...
  • Few businesses have been hit harder this year than events. Despite current difficulties, music festival operator Superfly is bullish about the potential for in-person experiences in 2021. The firm has ...
  • New research into programmatic advertising spend has shown revenues grew by 23% in 2019 to top €23bn, with 77% of display and over 50% of video now traded via programmatic methods. The 2020 IAB Europe ...
  • Expanding AI Advertising Suite to Strengthen Brand, Publisher and Consumer Value Exchange in a Privacy-Forward Future
  • Marketing global means thinking local. The world is getting smaller, and brands can market their products all over the world. Physical borders are no longer an obstacle, and consumers have a wealth of ...
  • The shoemaker listened to loyal customers in March and responded with $40M worth of free shoes, a move that nurtured brand love and trust, an executive said during an Advertising Week panel.
  • Kantar has unleashed the results of its survey of 4,000 consumers and over 700 senior marketers, with social video app TikTok propelled to the inaugural top spot of its first ever Global Ad Equity ran ...
  • Introducing Live Radio on Anghami

    24 Sep 2020 Campaign Middle East
    Anghami's next social experiment “Live Radios” allows users to “Go Live” and share music with other people in real-time.
  • As we head into flu season and the U.S. continues to fight the coronavirus (whether their local areas have improved their conditions or are fighting new surges), organizations have been mobilizing to ...
  • Dive Brief: Spotify this month introduced its first global campaign of the year to highlight how its music and podcasts help to inspire and connect people. The "Music, Meet Podcasts" campaign will run ...
  • Almost every week in 2020, a brand has been proclaimed ‘cancelled’ by the internet. In a world where outrage travels fast on Twitter, the sharp edge of activism is no longer reserved for just oil bran ...
  • A pan-societal coalition coordinated by Global Action Plan (Gap) is pressurising Facebook and Google to cease targeting advertising toward under-18s with the publication of an open letter accusing bot ...
  • Even with the evolution of technology, people are still having conversations. We just do it over text or instant messaging now. Marketers have caught on to this and have started to integrate it into t ...
  • Dive Brief: Lay's potato chips, which is PepsiCo's Frito-Lay unit, is bringing back its limited-run "Smiles" packaging with more than 70 new designs of its chip bags that show the smiles of 30 people ...
  • Dive Brief: The California Milk Processor Board, better known as the creators of the "Got milk?" campaign, has produced a bilingual content series called "Glass Half Full News," or "El Vaso Medio Llen ...
  • YouTube is rolling out a TikTok competitor called YouTube Shorts that will allow users to create 15-second videos. A beta version is being released in India this week. The move comes as Oracle confirm ...
  • A new campaign from the Gap harkens back to TV commercials the retailer ran in decades past, including through a spotlight on its trademark plain white backdrop. In anthem spots, dancing couples and s ...
  • “The Sound of Beirut” fundraiser on Anghami

    13 Sep 2020 Campaign Middle East
    Healing Beirut’s wounds, one song at a time - Anghami turns up the volume in the name of the victims of the blast that destroyed the Lebanese capital.
  • Facebook Marketing Tools 2020 Many people undermine email marketing campaigns. But seeing that the social media giant has updated its Facebook marketing tools 2020, there’s no doubt left about email m ...
  • Brief: Generation Z — consumers ages 13 to 24 — are more likely to recall advertising than older generations, even when they spend less time watching skippable content. Fifty-nine percent of Gen Zers ...
  • This hasn’t been a particularly chill year for anyone, but Gap’s marketing department has seen more change than the average bear.  The clothing brand named Mary Alderete its new CMO six months ago, an ...

Our Partners

Main Partners

Activation Partners