Header Info Dates

6-9 DECEMBER 2020

DUBAI WORLD TRADE CENTRE

Co-Located with

future stars logo

Header Info Dates

6-9 DECEMBER 2020

DUBAI WORLD TRADE CENTRE

What's the Story?

What's the Story?

What's the Story?

Loading
  • Ready or not, the big shift is happening

    10 Aug 2020 Pawan Kulkarni
    Will animated movies rise in popularity over live-action ones? Is the social media boycott simply a new trend or will it truly stir brands into action? Are we expecting polarized ad campaigns in a US ...
  •   3rd Party Code Apple reached carbon neutral in April 2020, meaning it's facilities, corporate emissions, and corporate travel don’t contribute carbon to the planet. It uses 100% renewable electricit ...
  • Morgan Freeman Talking About Plastic In The Ocean Hits Different

    09 Aug 2020 Siddhant More | Mad Over Marketing
    In one of the biggest collaborations ever, YouTube, Google, United Nations, Tribeca Enterprises and Goodby Silverstein & Parters have joined hands to release “Life Below Water – The Arrival of a New S ...
  • The ‘shade’ thrown by TikTok on Instagram for launching Reels garnered a lot of attention online.
  • The pandemic has created mayhem for all of us. Earlier this spring, at Formidable Media, we received more than one phone call from clients who wanted to put their plans on hold. Some needed time to as ...
  • After experiencing a boom in recent months, short-form video app TikTok has finally taken a concrete step in making its platform more accessible to brands by introducing TikTok For Business. As the yo ...
  • Airports in Dubai will welcome tourists from July 7, 2020, it was announced on Sunday. The tourists will be required to present a recent Covid-19 negative certificate or undergo testing at the airport ...
  • The most popular social media platform in the UAE is Facebook, with eight million users, while English is the preferred language for social media users in the country across all platforms, according t ...
  • But this risk is not uniform for all sectors and all brands. There are three types of risks that affect brands during a crisis: Sectorial (the range of impact depends on the type of product or service ...
  • Marketing effectiveness matters more than ever, especially in times of economic uncertainty,” according to Traci Alford, president and CEO of Effie Worldwide, which is why the 2020 Effie Index is part ...
  • It is the first time that diverse markets have been examined comparatively in order to discern local idiosyncrasies in consumer attitudes towards advertising during a crisis. The study addresses criti ...
  • A year ago the notion of major cities such as London, New York and Paris being shut down for an extended period would have been utterly unthinkable. But as the Covid-19 crisis unfolds and politicians ...
  • These depict how Online News Readership amongst Arab audiences in the UAE is continuing to surge across both of the UAE’s leading news platforms ALBAYAN.AE and EMARATALYOUM.COM. Registering massive in ...
  •   Read more at our Partner Campaign ME's website
  • How Covid-19 has changed shopper behaviour

    07 May 2020 Marketing Week
    It’s been nearly eight weeks since the World Health Organization (WHO) declared the Covid-19 outbreak a global pandemic. In this time, the retail space as we know it has had to completely evolve. With ...
  • .... this is even more pertinent given the imminent start of Ramadan. Amid this difficult period, it has become even more important to connect with your customers, maintain open lines of communication ...
  • We are living in times of great uncertainty. Nonetheless, we remain optimistic there will be a rebound for the business. We are currently hoping for a ‘V-shaped’ rebound, which means a faster return t ...
  • Throughout my career I have always been grounded in the need to really understand your consumer. Who they are, why they do the things they do and how to connect with them. If I had my first job today ...
  • Addison Easterling, a 19-year-old TikTok star with more than 30.6 million followers, had never shot an acting reel or auditioned for a big role. But after finding huge success on TikTok, which she joi ...
  • The best marketers will be upping, not cutting, their budgets

    07 Apr 2020 Mark Ritson, Marketing Week
    Roland Vaile completed his Masters at Harvard in 1924. It would be a quarter of a century before the young Californian, along with fellow marketing legend Reavis Cox, would publish the masterwork Mark ...
  • Advertisers are increasingly steering clear of online content related to the coronavirus, a problem for digital news publishers churning out articles about the pandemic. Companies can use sophisticate ...
  • When it's over…

    01 Apr 2020 Pawan Kulkarni
    ...movies will see milestone bumper openings, events and shows will have mind boggling attendance of visitors, business hotels will be beaming with activity, travel will increase manifolds, families w ...
  • As the UK goes into lockdown, joining other countries in Europe, and governments from the US to Australia impose new restrictions to “flatten the curve” of the virus, everyday lives are being altered ...
  • The natural reaction to a crisis is to hunker down and protect short-term profitability, but with demand for most brands either through the roof or through the floor, marketers must look longer term i ...
  • ...as nonessential businesses closed shops and storefronts amid the spread of the new coronavirus. Maybe it was that one store where you shopped while on vacation a few years ago, or perhaps that onli ...

Our Partners