Header Info Dates

6-9 DECEMBER 2020


Co-Located with

future stars logo

Header Info Dates

6-9 DECEMBER 2020





Get ready to shine in the spotlight at Supernova Challenge

Your participation in this year’s Marketing Mania's 2020 is a big moment for the full startup ecosystem. You not only get the chance to meet and mingle with major investors but also win some funding via the intense, exciting Supernova Challenge pitch competition.

Here’s the full lowdown on the competition

What are the rewards?

  • 1st Prize Supernova Champion – USD 50,000
  • Two runner-ups – USD 10,000 each


How to participate?

  • You first need to register under one of the below categories
  • If you are shortlisted, you’ll compete in the Semi-Final under your chosen category
  • Only one startup per category will move into the Final

2019 - GITEX Future Stars Supernova Champion shares how winning propelled his startup to the next level


Here’s the full lowdown on the categories

  • Best Ai Startup
  • Best  Emirati Startup
  • Best International Startup
  • Best Female-Led Startup
  • Best Fintech Startup
  • Best Scaleup
  • Best Youth Startup
  • Best Social and Environmental Impact
  • Best Martech (Marketing Technology)
  • Best "Innovative Covid-19 Solutions" Startup

Evaluation Criteria

Level of Innovation: Originality of the idea

Potential: Longevity, actualization and profitability

Team: Your team’s credentials and how they will make your company a success

Functionality: Usability

Goodness: What is the impact of your product on social, cultural, and/or environmental issues

Please note: In addition to being an exhibitor, all startups entering the competition must be -

  • at most 5 years in operation
  • must use technology in their products or services
  • must have scalable business solutions

Application Guidelines

Generic corporate videos / animated videos are accepted!

Please see below for criteria and guidelines:

Video Criteria

  • Video must be a maximum of 3 minutes
  • Video must be uploaded to YouTube or Vimeo


Video does not need to be animated or require any significant production value – a high quality camera on a mobile phone is sufficient. i.e. It can be a ‘selfie’ styled video with a team member(s) addressing the guiding questions below or a PPT video.

You can apply to only ONE category on the pitch competition. By default ALL shortlisted startups are eligible to the Supernova Champion Category.

The final will take place on the last day of the Marketing Mania where 3 startups will be adjudged as winners.


The full 2020 jury panel will be announced soon

What are winners from 2018 & 2017 GITEX Future Stars have to say



“Our prize winnings allowed us to grow the team and enhance our product … we’re now launching major new updates as well as Recipes by Spike for diabetics cooking at home.”

- Ziad Alame, Founder, Spike

Read More



“Winning at GITEX Future Stars changed the course of our startup … we’ve had huge visibility for years to follow.”

– Mustafa Mousa, Co-Founder & CEO, Sadeem International

Read More

Our Partners

Main Partners

Activation Partners