Header Info Dates

6-9 DECEMBER 2020

DUBAI WORLD TRADE CENTRE

Co-Located with

future stars logo

Header Info Dates

6-9 DECEMBER 2020

DUBAI WORLD TRADE CENTRE

What's the Story?

What's the Story?

What's the Story?

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  • In Conversation with Point Blanc Media

    08 Sep 2020 Marketing Mania
    A Digital Agency that Builds Awesome Stuff and Delivers Amazing Results All Day, Every Day.
  • As we approach this year’s golden quarter, the retail sector is preparing to navigate the choppiest waters it has faced for at least a decade. While there have been some small positive buying signals ...
  • 2020 hasn’t been all bad. The unprecedented events that have taken place have provided a valuable education for marketers.
  • If you had to start all over again in your fantastic career, which job will you choose as your first and why? It was a happy accident that I ended up in Marketing at all. I was destined for a graduate ...
  • TikTok has launched a new Marketing Partner Program, which is the platform's latest element in its push to expand its advertising potential, and maximize opportunity for brands.  As per TikTok: "We’re ...
  • Brief: Asking people to create user-generated content (UGC) is an inexpensive way for brands to maintain their marketing strategy during the coronavirus pandemic. However, there are key differences in ...
  • The collaboration will help train the next generation of content creators in the Arab world
  • You Can't Stop Sisters

    01 Sep 2020 Nike News
    Since the first time Venus and Serena Williams stepped onto a tennis court, the sport was forever changed. Nike’s new film, “You Can’t Stop Sisters,” shows how the Williams sisters have influenced ten ...
  • Programmatic advertising platforms use AI to regulate advertising exchange in real-time.
  • Marketers spend $100M on ads as live sports return to TV

    31 Aug 2020 Robert Williams | Marketing Dive
    Marketers have spent almost $100 million to advertise during national broadcasts of live games as professional sports return to television after temporarily suspending seasons due to the pandemic. 
  • Presence is more important now than ever. Many around the globe are staying home and limiting their physical, social contact. Families and friends connect via Zoom calls or drive-by birthday parties. ...
  • Large global brands are slashing ad spend especially hard this year, with print and out-of-home (OOH) among the worst off. McDonald's, meanwhile, is using the opportunity to embrace more traditional m ...
  • KFC expanding a pause on its signature slogan around the globe signals that consumer hygiene concerns related to the pandemic will continue to impact marketing strategies for the foreseeable future. A ...
  • It is a challenge for all of us as most of the target audience are rightfully focused on their basic safety and health needs, relegating their wants for a more certain time
  • Travel-related brands are stepping up their marketing efforts as the industry seeks to recover from a steep drop in activity as pandemic lockdowns are gradually lifted, allowing consumers greater free ...
  • Despite store closures and lost sponsorship deals causing sales to nosedive, a big push into dynamic digital creative has helped lessen the blow for Adidas, which has seen e-commerce grow 93%. 
  • Kobe Bryant was famous for his work ethic, and his commitment to improving every element of his game inspired athletes around the world, on and off the court. This relentless drive for improvement is ...
  • In October 2012, Felix Baumgartner jumped from a platform into the edge of space in nothing but a spacesuit and parachute. He free fell for just over four minutes, breaking the speed of sound at an es ...
  • Adidas: winners will receive a real pair of shoes as well as the cake pair Adidas has partnered Deliveroo to deliver edible replicas of its newly launched ZX 2K Boost trainers. Deliveroo customers in ...
  • Facebook has signed a multiyear deal with the National Basketball Association (NBA) which makes Oculus an official marketing and VR headset partner of the NBA, Women’s NBA (WNBA) and NBA G League. Ocu ...
  • The move will augment Deloitte's advisory capabilities and enable brands to make more efficient advertising and marketing decisions
  • Tech giants Apple and Google have removed video game Fortnite from their app stores after accusing the maker of the game, Epic Games, of violating their in-app payment guidelines. Epic Games, owned by ...
  • The Covid-19 pandemic has created a ‘new normal’. But just because, for now at least, life isn’t what it previously was, doesn’t mean there aren’t new possibilities and opportunities to be explored. T ...
  • Which book do you recommend new age marketers and advertisers to read and why? Mark: I would recommend all marketers to read Dr Seuss’ book “Oh The Places You’ll Go”. It’s a kids adventure but the und ...
  • Burger King has made some silly (but smart) moves to help ensure that customers stay safe during the pandemic. Now, the brand has gotten into the business of face masks—but these aren’t your tradition ...

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